Reviewed · REYKJAVIK FOOD AND DRINK TOURS

Reykjavik Food Tour – Supermarket Tour & Lunch at Microbrewery

★ 5.0 · 11 reviews From $123 Operated by BiteSized Iceland · Bookable on Viator
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Icelandic food can feel like a puzzle at first. This tour gives you a useful starting point: you visit a grocery store on Laugavegur, learn what people buy and where food comes from, then sit down for local dishes and beer in a private Reykjavik microbrewery. It is part food lesson, part lunch, and part gentle introduction to Icelandic flavors.

I like the small maximum of 12 people, which should make questions and conversation easier. I also like the two-part design. The supermarket visit connects everyday food with the meal that follows, rather than dropping you into a restaurant with no context.

The main consideration is price. At $123 per person for roughly two to three hours, this is not a cheap lunch. You are paying for guidance, tastings, craft beer, and a private setting, so it makes the most sense if you want help choosing Icelandic foods rather than simply eating a meal.

Key points to know before booking

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Key points to know before booking

  • A grocery store comes first: You learn about common Icelandic produce and food shopping on Laugavegur.
  • Lunch is held at a private microbrewery: The group has an exclusive setting for the food and beer portion.
  • Several Icelandic foods are served: The point is to sample different flavors and discover what suits you.
  • Local craft beer is included: You receive complimentary tastings alongside the meal.
  • The group is limited to 12 people: This keeps the experience smaller than a large city food walk.
  • The route is central: Begin at Dill Restaurant, Laugavegur 59, and finish at MicroBar Reykjavik, Laugavegur 86.

Starting on Laugavegur with a practical food lesson

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Starting on Laugavegur with a practical food lesson

Your morning begins at 11 a.m. outside Dill Restaurant at Laugavegur 59, one of the most central addresses in Reykjavik. Laugavegur is the city’s main shopping street, so this is an easy place to build into a morning of sightseeing, shopping, or coffee.

The first stop is a local grocery store. That choice is important. Restaurants show you what Icelandic food looks like when it is prepared for visitors, but a supermarket gives you a better sense of ordinary food life. You can learn what produce is common, how food is sold, and where ingredients in Iceland come from.

I like this part because it gives you tools for the rest of your Iceland trip. If you plan to buy breakfast supplies, picnic food, snacks, or something for a long driving day, the information can help you make better choices. You are not just being handed a plate and told that it is local. You are shown the food culture at the shopping stage.

The available information does not give a full list of products or specific brands, so you should not book this expecting a fixed supermarket checklist. The value is in the explanation and the chance to ask questions. The visit also helps you see Icelandic food as part of daily life, not only as a specialty menu.

More Reykjavik Food and Drink Tours:

From everyday shopping to Icelandic flavors

After the grocery visit, the group moves to a local microbrewery for lunch. The brewery is reserved exclusively for the tour group, giving this part of the experience a more private feel than a normal restaurant stop.

The meal includes several different Icelandic foods. That variety is one of the strongest reasons to book. Icelandic cuisine may include flavors you already know, along with foods that are less familiar. Sampling several dishes lets you test your own preferences instead of committing to one large plate.

I appreciate the low-pressure approach. You can use the meal to sort out what you like, what you would order again, and what you would probably skip later in your trip. That is especially useful if you are curious about Icelandic cooking but unsure where to begin.

The exact dishes are not specified, so the tour should not be treated as a guaranteed menu of particular specialties. If you have dietary restrictions or strong dislikes, ask the provider before booking. The available details confirm several Icelandic dishes and flavors, but they do not promise substitutions or a specific menu.

Craft beer with lunch at a private brewery

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Craft beer with lunch at a private brewery

Local craft beer is part of the meal, with complimentary tastings included. This gives you another way to understand the local food scene. Beer can show how Icelandic producers approach flavor, and small samples are a sensible way to try something without ordering a full drink you may not enjoy.

The private brewery setting also helps explain the price. You are not only paying for lunch. The experience combines a guided grocery visit, food samples, beer tastings, and a reserved space at the brewery. For someone who wants a compact introduction to Reykjavik’s food and drink culture, that package may be worthwhile.

Still, the value depends on your priorities. If you already know Icelandic food, prefer to choose your own restaurant, or do not drink beer, $123 may feel high for a short outing. If you want a host to explain what you are eating and help you make sense of unfamiliar flavors, the cost is easier to justify.

The tour description does not say how many beers you taste, their styles, or the exact lunch portions. Expect a tasting-focused meal rather than a detailed beer workshop or a long restaurant lunch.

Why the small group matters

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Why the small group matters

The maximum group size is 12 people. That is small enough to make the experience feel personal, while still large enough to create a social meal.

A small group matters most during the grocery stop. You can hear explanations more easily, ask about products, and keep the visit moving without the crowd control needed for a large bus group. At the brewery, a smaller table also makes it easier to compare reactions and talk about the food.

The experience is described as suitable for most people and located near public transportation. The meeting point and end point are both on Laugavegur, but the tour information does not state the walking distance between stops or give a detailed accessibility description. If you need step-free access or have mobility concerns, confirm those details with BiteSized Iceland before reserving.

A different kind of day from Reykjavik altogether:

What you can expect from the timing

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - What you can expect from the timing

The tour begins at 11 a.m. and lasts about two to three hours. That makes it a useful choice for your first full day in Reykjavik, especially if you want to get oriented before deciding where to eat later.

It also fits neatly into a sightseeing schedule. You should finish around early afternoon, depending on the final length of the visit. The end point is MicroBar Reykjavik at Laugavegur 86, so you remain in central Reykjavik rather than being left outside the city.

The timing is worth considering if you have a tightly scheduled day trip. A tour that is described as two to three hours can take up a meaningful part of your morning and early afternoon. I would avoid booking it immediately before a fixed departure unless you have enough spare time.

The grocery store visit and brewery lunch are the heart of the outing. This is not a broad walking tour of Reykjavik, and the provided information does not promise major sights, historic commentary, or a long neighborhood route. Book it for food, not general city sightseeing.

Food education without a formal cooking class

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Food education without a formal cooking class

This experience is best understood as a guided tasting and food orientation. You learn through shopping, discussion, eating, and sampling beer. There is no indication of a cooking demonstration or hands-on preparation.

That distinction matters. If you want to prepare Icelandic dishes yourself, the supermarket section may give you useful ideas, but you should not expect to cook. If you want to understand what to try in restaurants and shops, the format is more suitable.

I also like that the meal follows the grocery visit. The order creates a clear progression:

  • First, you see everyday ingredients and local food shopping.
  • Next, you hear how those foods fit into Icelandic food culture.
  • Then, you sample dishes and flavors at the brewery.
  • Finally, you try local craft beer alongside the meal.

That structure is more useful than a string of unrelated tastings. You have a reason for each part of the experience, and the lunch gives you a chance to apply what you learned.

Who will get the most from this tour

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Who will get the most from this tour

I would recommend this tour to you if you are curious about Icelandic cuisine but do not know what to order. It is also a good match if you like small-group food experiences, enjoy trying several dishes, and want local beer included.

It should suit first-time visitors who want a food introduction early in their stay. The supermarket visit can help you understand the cost and range of food in Iceland, while the meal gives you a guided way to try unfamiliar items.

It may also work well for couples, friends, and solo visitors who prefer conversation over a large organized group. The maximum of 12 people is a useful middle ground: more social than a private tour, but much smaller than a coach excursion.

I would hesitate if you want a long, full meal, a specific list of famous Icelandic specialties, or a detailed craft beer class. The menu and beer lineup are not stated, and the focus is broad food orientation rather than one narrow subject.

The $123 question

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - The $123 question

At $123 per person, the tour costs more than buying lunch and a few supermarket items on your own. That comparison is fair, but incomplete. You would also be paying for the host’s explanations, the food tasting, complimentary craft beer, and exclusive use of the microbrewery during the tour.

The price is strongest for people who place a high value on context. A normal meal can fill you up, but it may not explain why certain foods matter, what to look for in an Icelandic grocery store, or how to decide what you want to try next.

The price is weaker if you mainly want a large lunch. The experience lasts about two to three hours, and the available details do not specify portion sizes or the number of beer samples. Think of it as a guided introduction with lunch, not simply a restaurant reservation.

For a short stay in Reykjavik, that introduction can save you guesswork. You leave with a better sense of local produce, food shopping, Icelandic dishes, and craft beer. That practical knowledge can shape your meals for the rest of the trip.

Booking details that matter

You receive confirmation at the time of booking, and the tour uses a mobile ticket. The starting point is Dill Restaurant, Laugavegur 59, Reykjavik. The tour begins at 11 a.m. and ends at MicroBar Reykjavik, Laugavegur 86.

Most people can participate, and the group is capped at 12. Since the experience requires good weather and a minimum number of participants, the provider may cancel it in unusual circumstances. If poor weather or low enrollment causes a cancellation, you are offered another date or experience, or a full refund.

You can cancel for a full refund up to 24 hours before the start time. Inside that 24-hour window, you should expect no refund, and changes are not accepted. The cut-off uses Reykjavik local time, so check the clock carefully if you are booking from another time zone.

Should you book it?

Book this experience if you want a friendly, structured introduction to Icelandic food and prefer learning through real shopping and tasting. The private microbrewery, small group, complimentary craft beer, and varied Icelandic dishes give the $123 price a reasonable foundation.

Skip it if you want a self-guided lunch, a guaranteed list of specific specialties, or a long city tour. The best reason to choose it is not the meal alone. It is the connection between the grocery shelf and the plate, which gives you a more useful start to eating in Reykjavik.

FAQ

Where does the Reykjavik food tour start?

The tour starts at Dill Restaurant, Laugavegur 59, 101 Reykjavík, Iceland.

What time does the tour begin?

The tour starts at 11 a.m.

Where does the tour end?

The tour ends at MicroBar Reykjavik, Laugavegur 86, 101 Reykjavík, Iceland.

How long does the experience last?

The tour lasts approximately two to three hours.

How many people can join the tour?

The maximum group size is 12 travelers.

Can I cancel for a full refund?

Yes. You can cancel at least 24 hours before the start time for a full refund. Cancellations made less than 24 hours before the start time are not refunded.

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